once sales have begun further research will be conducted to biography find out what consumers think about the product and whether product improvements are required. In the past this was not the case, if an organisation does not offer customers what they are looking for (product letter and customer service)) they will buy from a competitor that does offer those things. A business orientated around production believes that the "economies of scale" generated by mass production will reduce costs and maximise profits. Some businesses put factors other than the customer first. Introduction The concept of marketing has evolved intelligence over time. Production Orientation The focus for the business is to reduce costs through mass production. As markets continuously change, whilst in todays business world "the customer is king". Market research and product development is an.